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Gena Marie

Curly hair, simplified.

Helping you better understand your naturally curly hair through easy-to-follow tutorials, science-based haircare tips, and problem-solving.

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How to Get Consistent Results with Curly Hair + Exciting News!

How to Get Consistent Results with Curly Hair + Exciting News! Does your curly hair turn out differently every time you wash and style? This is common and normal, but there are some tips you can try to improve the consistency of your curly hair. In this video, I walk you through how to diagnose your hair’s needs, plan your wash day based on those needs, and track your results using my new Curly Hair Tracker & Planner. Why are curls & waves inconsistent? Naturally curly and wavy hair are...

6 days ago • 5 min read

Achieving volume can be so challenging if you have low-density hair like me or for fine curly hair. In this step-by-step routine, I show you how to get more volume using styling techniques and products from the new Volume range from Curlsmith, who is kindly partnering with me for this video. Shampoo & Conditioner Shampoo and condition using the new Full Body Weightless Cleanser and the Full Body Milk Conditioner. You want to ensure your hair and scalp are free from buildup and oils that can...

13 days ago • 6 min read

Did you know how you section when styling your curly hair, or not sectioning at all, can impact your results? I’m sharing a beginner-friendly, step-by-step demonstration of how to section to prevent tangles, webbed frizz, and get more curl definition. What is Sectioning? Sectioning is a technique that involves splitting your hair into multiple parts to apply your styling products and/or style your curls such as brush styling or finger coiling. Benefits of sectioning More precise styling...

20 days ago • 6 min read

Ouidad vs. AG Strong Hold, Anti-Humidity Gels Comparison Which strong hold, anti-humidity gel is best for you? Today I’m putting two of my holy grail gels head-to-head, the Ouidad Advanced Climate Control Stronger Hold Gel and the AG Liquid Effects Extra Firm Styling Lotion. I’ll be doing 2 curly hair routines and sharing the results, including day 2, day 3, and a humidity test. Gel Comparison Ouidad Advanced Climate Control Heat & Humidity Stronger Hold Gel BUY FROM OUIDAD WITH CODE...

about 1 month ago • 6 min read

Struggling with refreshing? It’s everyone’s pain point. In this video, I answer your refreshing questions about frizz, tangles, stringy curls, and more while I detail how I refresh my day 3 curls using minimal water. How to Protect Curls Overnight Before I share how I refresh and dive into questions, let’s first cover sleep protection. You put all that time and effort into wash day, so you don’t want to ruin it when you go to sleep. I prefer sleeping on a silk pillowcase in addition to wear a...

about 1 month ago • 5 min read

I try so many products, and sometimes they just don’t work out for me. Usually, those products don’t get shared. However, today I’m sharing I’m sharing curly hair products that didn’t work out for me, why, and who might these products work for instead. I thought this may be helpful to hear more about what I look for in products, and if you’re experiencing similar issues, then you’ll have a better understanding of why. I’m also including similar products that I recommend instead as...

about 2 months ago • 7 min read

Do’s & Don’ts to Make Thin Curly Hair Look Thicker | AG Care If you have thin, low-density, or fine curly hair and are struggling with your hair looking flat, see-through, or your scalp showing, then you’re in the right place. In this routine, I share 8 do’s and don’ts that will help you achieve more fullness and volume. I’m partnering AG Care for this video, one of my favorite, high-quality brands for curly hair. Their annual Friends & Family sale is going on right now and you can get 25%...

about 2 months ago • 7 min read

Denman Brush vs. KISS Brush | Denman Dupe? + Hask Routine Take 2 Does this $5 Denman dupe from Walmart give the same results for styling curly hair? Today I’m doing 2 routines using the exact same products, but one with the Denman D4 9-Row brush and one with the KISS Detangling 9-Row Brush. I’m also testing out the Hask gel that I used in last week’s video, but this time with a curl cream underneath. So this will be using all drugstore products. Denman D4 Original Styling Brush 9-Row Buy from...

2 months ago • 4 min read

I washed and styled my curls today for under $25, including clarifying, deep conditioning, and styling. I’m on a mission to find some of the best drugstore curly hair products because it can be so hard good products that are actually at drugstore prices and readily available in-store. All products are available at Wal-Mart in-store, online, and in drugstores. This is the first time I am testing these products, so this will be a first impression review where I will share my results day 1-3. 1....

2 months ago • 2 min read

Are you trying to get defined curls and volume? While this combo is said to be the most difficult to achieve with naturally curly, I’m sharing my best tips for achieving volume and definition. I also wanted to thank Curlsmith for partnering with me on this video. I’m testing a new #CurlsmithCombo to achieve the exact results I want. I love how their products can be mixed and matched to customize your look. Before styling, I shampooed with the Curlsmith Frizz Control Cleanser, a gentle...

3 months ago • 7 min read
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